Here are 4 quick offline lead generation strategies that you may want to include in your 2020 small business marketing plan:
1. Free publicity – Local media sources are always looking for new stories. Identify target media outlets, journalists (that your clientele reads and listens to). Research and write a well-crafted pitch that’s relevant to the readership.
2. Vendor trade shows – Even if you cannot afford a booth, sometimes you can split one with another company that sells compatible products. Many successful entrepreneurs attend trade shows with only prototypes and sell hundreds of products. Be sure to participate with “a serious follow-up plan” in place to contact prospective leads.
3. Trade association publications – Nearly every industry association has a trade publication. These often feature new products and services and include interesting stories about entrepreneurs and new businesses in the industry.
4. Educational workshops – Educate your potential customers and offer your products and services in your location after hours. Local banks that support small businesses and cultural centers often offer free space or very affordable rental rates for workshops.
Marketing results don’t just happen. It’s important to create a plan that includes multiple strategies to grow your business. The more effort you put into creating a plan, the more you will grow.