A digital funnel is a series of technical online steps that connect you with your ideal clients. These steps help them become aware of your product so they can decide if it will satisfy a current need. Funnels help you captivate your target market, improve your credibility, and sell your offers. Sales funnels, in particular,
USP stands for Unique Selling Position. A USP is a statement that explains who you are, uniquely, as a company. It’s your identity, your story and your strengths. Your USP tells your ideal clients what you are all about and why you’re different. Basically, a good USP (Unique Selling Proposition) takes a solid UVP (unique
For most local business owners, the thought of taking a vacation causes heartburn and sleepless nights. Mostly because they’re worried that sales will dip, marketing will come to a grinding halt, and employees won’t follow through. So, you postpone (or cancel) your plans. Show up to work the next day. When I work with local
Fear plays a significant role in all of our lives. We waste time, energy and money by being fearful of many things that never come to pass. One of the main reasons we procrastinate is due to fear and we all procrastinate in some ways. How can procrastination affect your small business? Let’s use an
During the warmer summer months, most businesses are taking things at a slower pace. Team members and clients are away on holidays so projects often get shelved or take longer to complete. Big decisions are put off and deals are put on hold. But now it’s almost September and time to get back at it.