Fear plays a significant role in all of our lives. We waste time, energy and money by being fearful of many things that never come to pass. One of the main reasons we procrastinate is due to fear and we all procrastinate in some ways. How can procrastination affect your small business? Let’s use an
During the warmer summer months, most businesses are taking things at a slower pace. Team members and clients are away on holidays so projects often get shelved or take longer to complete. Big decisions are put off and deals are put on hold. But now it’s almost September and time to get back at it.
The main purpose of identifying your target market is to help your company develop an efficient marketing strategy. It’s important to get clear on your target market and figure out exactly who needs what you have to offer. Your target market is also known as your ideal client. They are the end-users most likely to
Relying on trial and error is one of the biggest mistakes that a small business owner can make. Especially when it comes to marketing. There is a false belief that randomly trying a variety of marketing strategies can lead to success. The truth is that successful marketing requires a plan. Most small businesses know that
One of the biggest mistakes my small business clients make is not connecting and offering value through email right from the start. New business owners are usually not aware of the huge value in email marketing. Instead of allocating email marketing the time it deserves, they focus on creating content, social media, paid ads and