Fear plays a significant role in all of our lives. We waste time, energy and money by being fearful of many things that never come to pass.
One of the main reasons we procrastinate is due to fear and we all procrastinate in some ways.
How can procrastination affect your small business? Let’s use an example of getting a marketing plan in place. What is there to fear here? Well, there is fear of failure, fear of getting it wrong and fear that spending time on a plan will not produce a return on investment.
But this fear is actually keeping you from reaching your potential.
If you want to stop procrastinating ask yourself the following questions:
1. What am I afraid might happen?
2. What do I gain by putting it off?
3. What do I lose by putting it off?
Answering these questions will take the majority of the fear away and will also motivate you to complete the task. Once you realize that you are just wasting time and leaving money on the table, you will be more driven to get it done.