We are all familiar with using Facebook or Instagram to keep up with our friends. But in the end Facebook and Google are businesses and they want to make money, so today it is all about figuring out how to effectively and affordably work the paid advertising game.
The benefit to paid advertising, like pay-per-click marketing and sponsored advertising, is the potential you have to reach a greater number of interested customers then unpaid strategies do. A lot of small businesses have a hard time with the “paid” part of advertising but at the same time do not have issue spending resources on organic search results (such as posting on social media or using search engine optimization – SEO). While organic marketing is an important part of a marketing campaign you have to accept that spending money on paid advertising is necessary to grow your business in 2020.
Here are some quick tips for staying on top of your paid advertising:
1. Plan out your “paid advertising” strategy – this may seem time-consuming but in the end, it will save you time and reduce the amount of money spent on trial and error.
2. Know who your ideal client is and where to find them
3. Build a keyword list for words most often searched for your product or service
4. Test and Measure your ad’s performance. Once your ads have been running for a few weeks measure the results. Change the campaign where needed and try it again.
Most small business owners focus on one or two ad types. This is great to start out with because it’s best to perfect one ad before moving onto the next. But in the big scheme of things working with multiple platforms will ensure you’re not missing out on untapped potential.
As we head into 2020 look at your current marketing efforts, decide whether or not you’re investing in the right places and where you can find new opportunities.