The main purpose of identifying your target market is to help your company develop an efficient marketing strategy. It’s important to get clear on your target market and figure out exactly who needs what you have to offer.
Your target market is also known as your ideal client. They are the end-users most likely to buy your product or service. Defining the person or business that wants what you offer will put you miles ahead of your competition.
The more clearly you can define your target market the better you can understand how and where to reach them. You can start with a broad category but then you need to get very specific as to who they are and where you can find them. The reality is that although your product seems like it can reach a variety of people, trying to reach them all will not work because it’s not focused enough.
With a bit of time, you can often discover exactly how you can meet your target market’s needs and this is a great starting point to be able to create messages for them that will drive sales for your small business.
One of the best ways to get started is by looking at who actually makes (or influences) the buying decision. From here you can look at their needs and pain points. Figure out what they’re trying to accomplish and how they can reach their goals. The key is to go way deeper than you originally thought necessary. You need to find the answers to some very specific questions so you can speak directly to your ideal client.
Your target market should also be based on research not just on your intuition. This is where a lot of small business owners go wrong. They fail to do the necessary research, or when they do make time for the research, they fail to follow-up and make the necessary changes to their key message.