Bringing in new leads is the bread and butter for most small businesses. And this is a problem because it also happens to be the biggest thing that local business owners struggle with. The reason for this is because it is hard work and it takes time.
Everyone knows they need to generate leads online but not everyone knows how to effectively execute a lead generation campaign.
Here are a couple of stats that indicate this:
80% of marketers say their lead generation efforts are only slightly effective (BrightTALK)
63% of marketers say generating traffic and leads is their top challenge (HubSpot)
75% of my clients say that they plan to spend marketing dollars on lead generation this coming year.
So lead generation is a priority and businesses are still willing to spend some money on it.
Here are 5 online lead generation ideas that will help you rock your 2018 marketing campaigns and won’t cost you a fortune:
Guest Blogging – Find out which sites your ideal clients visit on a regular basis and offer to guest blog for exposure. The site must allow external links within guest posts. The goal for guest blogging is to lead traffic to your website or landing page and convert them into either subscribers or buyers.
Create Videos – If blogging is not your cup of tea, you might want to produce high-quality videos in which you’re giving away valuable content. Always encourage the viewer to subscribe to the channel (if they’re watching on YouTube), download any free gifts (if you’re giving away an opt-in) and most importantly, host these videos on your website to boost site traffic.
Add a Live Chat Feature – A Live Chat feature on your website improves conversions. Prospects still like talking to real humans, so the Live Chat feature works and makes the experience favorable. Here are some Live Chat software recommendations: LiveChatInc.com, Zopim, Olark, LivePerson and SnapEngage.
Website Sidebar – ‘A sidebar opt-in’ on your blog section is a strategic move to capture your reader’s attention. While they are reading your blog post, the sidebar image will ensure that they opt-in for the freebie that is mentioned in the information on the sidebar.
Influencer Outreach – Find an influencer whose interests and audience engagement align with those of your product or service. Influencers will require that they test your product or service out before sharing it with their audience, and their followers know this. Select influencers based on their average engagement rates and their overall audience demographics, rather than by audience size alone. An influencer with a small audience that has a really high engagement rate could perform significantly better for your brand than an influencer with a large audience size, but who receives minimal engagement per post.
Free Download – 47 Lead Generation Hacks plus a Workable Marketing Strategy Template
by Wendy Fedoruk