A digital funnel is a series of technical online steps that connect you with your ideal clients. These steps help them become aware of your product so they can decide if it will satisfy a current need. Funnels help you captivate your target market, improve your credibility, and sell your offers.
Sales funnels, in particular, are designed to guide visitors toward a “buying decision”. With the digital sales funnel the steps are composed of online marketing assets that do the work of selling, like landing pages and email.
It is a start to finish plan for connecting with your ideal clients and involves 3 stages … awareness, consideration, and decision. Funnels help you stand out, captivate your target market, improve your credibility, increase conversions and sell your offers.
For local small businesses (and service-based businesses) a digital funnel is mostly used for lead generation and your sales funnel begins once the lead has arrived. Although you don’t really need to have an online sales funnel, you do need to have a landing page with email opt-in buttons on your website. This is called an automated funnel. It is a system for automatically getting people onto your email list and facilitating their journey from interest to paying customers.
Here I will discuss the email opt-in funnel:
This type of funnel requires a clear call to action (CTA) to drive potential customers to subscribe to your email list.
You use this funnel to give something of value away for free to potential customers that visit your website and social media accounts to encourage them to sign-up for your email list. This is usually an Idea Guide, E-book, template, coupon or similar.
Here is an example of how this was done for a client that owned a sunroom company …
When homeowners consider any type of remodeling project… whether it’s their kitchen, an updated bathroom… or in this case, installing a sunroom … they would likely love to get their hands on a guide that features various models or state-of-the-art concepts? Or for painting perhaps a color guide or similar. This is the starting point for your 5 to 12 touch points.
The key to success for an email opt-in funnel is to offer more value than your competition. As you know prospects will pay twice the price if they believe they’re receiving four times the value. This is also true when it comes to giving you their email addresses in exchange for valuable content.