A Google My Business Listing is essential for any local company that wants to show up in Google search results or on Google Maps. This is a free place to showcase your business.
Having your business listed here plays an important part in how your ideal clients find your business, but what you do to optimize this listing is crucial to whether or not you appear when people search for your products and services.
I bet you didn’t know that there are some ‘very cool’ new things that you can easily do to promote your Google My Business listing.
Below are few you should definitely know about:
A Google Virtual Tour – this is a video of the inside of your existing location. Hire a Google trusted photographer and take videos and professional pictures of the inside of your business location. This allows people to really get a feel for who you are and why they want to do business with you.
Google My Business Posts – Google recently added Google posts to their business suite. Google posts increase organic traffic and allow you to publish short posts with links to news, offers, and events. (The posts display on the right side in Google search results).
By introducing this feature, Google has been able to bring a social media component to search results which allows you to announce your latest products and services.
Other benefits include:
- A direct ‘call to action’ button that directly increases conversions
- A new post can interrupt searches to push your valuable content to users
To write a Google Post … log into your Google My Business account and from the left menu choose ‘Posts’.
Google My Business Pictures – Good pictures make you look good online. 60% of consumers say local search results with good images capture their attention quickly.
We are inherently visual creatures and process visual content 60,000 times faster than plain text content. That means images are extremely influential and should be updated as often as possible.
Google My Business Review Link – Make it easy to ask for reviews. Reviews on Google My Business really do make a difference. 84% of people trust online reviews as much as a recommendation from a friend or family member. Once your business hits 5 reviews, more people will be seeing your business. The more time you spend optimizing your Google My Business listing the more traffic you will receive. If you would like to create your own custom review link to work, simply follow the instructions below:
- Navigate to https://developers.google.com/places/place-id in your web browser
- Begin typing your Business Name into the search bar on the map under the title “Find the ID of a particular place”
- Find and select your business from the list of businesses that show up in the drop-down menu
- Copy the Place ID – located under your Business Name
- Paste that Place ID at the end of this URL – https://search.google.com/local/writereview?placeid=
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by Wendy Fedoruk